Gerhard Pfau is an IBM Distinguished Designer leading Enterprise Design Thinking in Europe. He works with IBM teams and with clients to help them understand, experience and leverage Enterprise Design Thinking to create innovative solutions with outstanding user experience. Gerhard loves designing experiences for people and deeply understands technology. The latter made him become a leader of IBM's Academy of Technology. Gerhard has lead the team who created IBM Studios Boeblingen, the first design studio IBM opened in Europe. As design lead for IBM Studios Boeblingen he is mentoring and nurturing the local design community to ensure great outcomes for users. Prior to that Gerhard was design lead in IBM's Smarter Process portfolio, and lead architect for human-centric business process management.